Eating
my favourite muffin and feeling thin
by Nancy Snipper
The other day I was at the Monkland Street Fair in Montreal where a ton
of activities were going on, including tastings of new products.
I indulged
myself, but there was one foodie that I can’t forget: Muthins.
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| Ali (left) and Nancy (right) at the Monkland Street Fair |
It’s a muffin that is so tasty and yet is only 90 calories.
Everything inside is natural too. Of course, it is. That’s because the recipe goes
back to 1985, and Ali Beloff, who has just started the company told me her mom
is a nutritionist, and her inspiration to get these wonderful 100% all-natural
bran muffins into everyone’s diet. There are seven different kinds and each one
is as tasty as the next. I loved the lemon poppy seed one and the raisin. I can
hardly wait to go back and purchase the other fruit flavours. Nothing was dry
in texture!
I was so curious about this MUthin magnificent muffin, I asked Ali to
tell me all about this muffin and why it is so different than those other
health ones. Here’s what she said:
“What makes MUthins different
than all the other healthy "muffin men”? Well first off, we’re muffin
women, but more importantly, ours don’t taste like saw dust – they’re actually
quite moist! Our secret recipe is a derivative of our mother’s, Leslie Beloff – a certified nutritionist – thus adding an
element of authenticity to everything that we do.
 |
| Lesley (left), Ali (right) |
Our flavours include: carrot,
raisin, banana, chocolate-chip, lemon-poppy seed, apple-cinnamon and blueberry!
With a MUthin in hand, you know you’re snacking the healthy way. Our mission is
to help our community attain and maintain healthier lifestyles, one MUthin at a
time”.
The MUthin Muffin story –
a real girlie one
I asked her how it got
started. Here is her “big MUthin reveal”.
“Growing up in the Beloff
household, the promotion of health, nutrition and the appreciation for local,
fresh whole foods was always at the forefront”. Ali said that all of these
essential values were instilled by founders, Chelsea and Ali’s mother, Leslie
Beloff – the original MUthin women.
“Studying nutrition at McGill
in her early 20’s and graduating as a certified nutritionist, our mom
recognized the high need and empty gap in the Montreal food market for healthy snacking.
Starting in 1985, she began her very own health muffin company with a line of
ground-breaking 56-calorie muffins.”
In 2011, Chelsea and Ali,
along with a best friend, Jennifer, revamped their mother’s recipe – adding
a few more calories with a whole-lot more flavor.
And thus, the MUthin was
born!
Keeping her mother’s values
dear to her heart, Ali grabbed the steering wheel in the MUthins kitchen in
2015, with an everlasting urge to innovate with new MUthin flavours, shapes and
derivatives to accommodate her community’s wants and needs.
Muthins is currently
distributing to local health food stores, grocery stores, gyms, cafés, fitness
centers, business offices and homes all across Montreal
and the greater Quebec
area.
Visit: www.muthins.ca. You can order your favorite
muffin off the website. They come in a six-pack or are individually wrapped for
on-the-go gals.
Wholesalers welcome!
