MMM… Muthins!

Eating my favourite muffin and feeling thin

by Nancy Snipper

The other day I was at the Monkland Street Fair in Montreal where a ton of activities were going on, including tastings of new products.

I indulged myself, but there was one foodie that I can’t forget: Muthins. 

Ali (left) and Nancy (right) at the Monkland Street Fair

It’s a muffin that is so tasty and yet is only 90 calories. Everything inside is natural too. Of course, it is. That’s because the recipe goes back to 1985, and Ali Beloff, who has just started the company told me her mom is a nutritionist, and her inspiration to get these wonderful 100% all-natural bran muffins into everyone’s diet. There are seven different kinds and each one is as tasty as the next. I loved the lemon poppy seed one and the raisin. I can hardly wait to go back and purchase the other fruit flavours. Nothing was dry in texture!

I was so curious about this MUthin magnificent muffin, I asked Ali to tell me all about this muffin and why it is so different than those other health ones. Here’s what she said:

“What makes MUthins different than all the other healthy "muffin men”? Well first off, we’re muffin women, but more importantly, ours don’t taste like saw dust – they’re actually quite moist! Our secret recipe is a derivative of our mother’s, Leslie Beloff  – a certified nutritionist – thus adding an element of authenticity to everything that we do. 

Lesley (left), Ali (right)

  

Our flavours include: carrot, raisin, banana, chocolate-chip, lemon-poppy seed, apple-cinnamon and blueberry! With a MUthin in hand, you know you’re snacking the healthy way. Our mission is to help our community attain and maintain healthier lifestyles, one MUthin at a time”.

The MUthin Muffin story – a real girlie one

I asked her how it got started. Here is her “big MUthin reveal”.

“Growing up in the Beloff household, the promotion of health, nutrition and the appreciation for local, fresh whole foods was always at the forefront”. Ali said that all of these essential values were instilled by founders, Chelsea and Ali’s mother, Leslie Beloff – the original MUthin women.

 

“Studying nutrition at McGill in her early 20’s and graduating as a certified nutritionist, our mom recognized the high need and empty gap in the Montreal food market for healthy snacking. Starting in 1985, she began her very own health muffin company with a line of ground-breaking 56-calorie muffins.” 

In 2011, Chelsea and Ali, along with a best friend, Jennifer, revamped their mother’s recipe – adding a few more calories with a whole-lot more flavor.

And thus, the MUthin was born! 

Keeping her mother’s values dear to her heart, Ali grabbed the steering wheel in the MUthins kitchen in 2015, with an everlasting urge to innovate with new MUthin flavours, shapes and derivatives to accommodate her community’s wants and needs.

Muthins is currently distributing to local health food stores, grocery stores, gyms, cafés, fitness centers, business offices and homes all across Montreal and the greater Quebec area. 

Visit: www.muthins.ca. You can order your favorite muffin off the website. They come in a six-pack or are individually wrapped for on-the-go gals.

Wholesalers welcome!